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2014 game changer

Bicycle Advocacy

As a Trek Game Changer Retailer, we are proud to support these organizations who are working to make America a great place to ride your bike—PeopleForBikes, The League of American Bicyclists, IMBA & Trek

Here at Marty's Reliable Cycle we think it is important to give back to the cycling community. As a Trek Game Changer Retailer we match the donations to the League of American Bicyclists and to IMBA that Trek makes. 

Bicycle Friendly Communities

BFC is an influential initiative of the League of American Bicyclists that provides guidance, advice, and resources to communities and states to improve their bike infrastructure and provide a positive environment for cyclists. Trek and US Trek dealers have teamed up to donate $1 each of every Trek helmet sold to support BFC. By the end of 2010, this will amount to well over $1 million in funding.


The International Mountain Bicycling Association creates, enhances, and preserves great trail experiences for mountain bikers worldwide. $10 from the sale of every Trek full-suspension mountain bike goes to support their efforts, to ensure that we all have a place to ride for generations to come.